Senior Email Campaign Engineer, Boston, Massachusetts

Description

Senior Email Campaign Engineer

We are seeking a highly detail-oriented email campaign engineer who excels at building, executing, and deploying campaigns at scale within Salesforce Marketing Cloud (SFMC). This role is focused on hands-on campaign production, QA, and process adherence.

The Senior Email Campaign Engineer will be responsible for translating defined campaign requirements into high-quality, error-free email deployments in SFMC and will work cross-functionally to ensure campaign deliverables are met with accuracy.

The Expertise We’re Looking For

Expertise in email channel marketing
In-depth experience and comfort level in Salesforce Marketing Cloud (SFMC), specifically within Email Studio and Content Builder with User-Initiated and Triggered emails. Journey Build experience, a plus
Ability to work with reusable modules and maintain consistency with brand guidelines
Basic front-end HTML skills required, basic AMPscript and SQL skills a plus
Exceptional attention to detail and quality across all deliverables including email builds, QA, and deployment
Ability to balance multiple concurrent campaigns, while adhering to processes and prioritizing accordingly
Experience delivering campaigns on time, error-free, and aligned to requirements
Excellent Excel, Outlook, PowerPoint, and Word skills required
Curious and intellectually honest. Dedication to continuous growth, development, and improvement
Ability to continuously develop and improve process / infrastructure within a constantly evolving team
Comfortable leading and influencing through ambiguity and without authority
Drives work forward independently while staying flexible as priorities shift
SFMC certifications, a plus

The Purpose of Your Role

As a Senior Email Campaign Engineer within the central marketing function of Fidelity Wealth the purpose of your role is to deepen the relationship with millions of our customers by building and deploying personal, relevant, and timely promotional, service and regulatory email communications. In this capacity, you will serve as Fidelity’s Center of Excellence on current and emerging practices that power our customer obsessed email marketing programs.

The Skills You Bring

Proven experience working in production environments with high campaign volume and tight deadlines
Comfort working with structured processes, templates, and defined requirements
Experience using workflow management systems (e.g. Jira, Workfront, etc.)
Ability to build trust and rapport with stakeholders who trust you to meet deadlines and deliver high-quality builds with minimal insight
Consistently follow and improve upon execution processes
Strong project management, time management, and organizational skills with a proven ability to successfully plan, manage and (re)prioritize multiple complex projects, programs and campaigns simultaneously and foresee/mitigate potential risks
Process and detail-oriented thinker who provides clear direction and maintains clear communication with others about the work and results
Adept at building relationships across all management levels in a highly matrixed environment, collaborating on cross-functional teams, and influencing direction where there isn’t explicit authority.
Excellent analytical, creative, and oral/written communication/presentation skills
Excellent judgment and problem solving
Demonstrated ability to self-learn and self-direct
Customer first mentality

The Value You Deliver

The Senior Email Campaign Engineer will liaise across multiple teams to:
Support campaign planning and execute email campaigns from requirements gathering through deployment. This includes ad hoc scheduled campaigns, automated batch, API triggers, and some Journey Builder campaigns
Build and edit email code in SFMC using within Email Studio and Content Builder, using HTML, reusable modules, dynamic content and AMPscript
Collaborate with business and technology teams to onboard new email programs and content to the email platform, SFMC, acting as the “voice of the business”
Support cross-functional projects as a subject matter expert for the email channel, including but not limited to: template specifications, technical design, channel best practices, executional process and principles, data feed analysis, and platform capabilities
How Your Work Impacts the Organization

The Email Engineering and Marketing Orchestration (EEMO) team works cross-functionally to support the end-to-end enablement and implementation of Wealth & Brokerage emails. Additionally, the team provides support to enhance procedural efficiency for email programs, and collaborates with partners to drive campaign effectiveness through capability enablement, implementation design, customer journey mapping, channel reporting, etc.

The hourly pay rate range for this position is $50.00 – $70.00 per hour.
Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors